Growing up in Paris and living there for a long time, I felt like it was logical to base my first collection there. I also travel a lot so my main inspirations for the collection were Paris and Algiers. My parents are Tunisian (well mostly Tunisian – we have Libyan, Italian and Algerian blood too) so everything in my life even my roots seem to be a pot-pourri 🙂 I took all that heritage and tried to put it inside my creations, as well.
Who wears CHEYMA? What is the CHEYMA woman about?
Women who are bold, but also sensitive. Women who want you to think that they’re organized, while they’re actually a total mess 🙂
Through her eponymous brand, Cheyma intends to give life to her various influences in order to cultivate ties with women who recognize themselves in her creations. Forget dull colors and conformism: Cheyma rethinks the sophisticated and picky woman’s wardrobe, breathing new life into it with vibrant hues, loud patterns, and contemporary designs. Focusing on quality materials and flawless fits, the brand caters to what women want.