Kim & Kanye star in Balmain campaign ss2015

Kim Kardashian and Kanye West are confirmed to be the face of Balmain’s SS15 menswear campaign. Balmain’s creative director Olivier Rousteing about the new collaboration “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain”.

Kim and Kanye are trying hard to be taken seriously by the fashion industry. After a shoot for Vogue earlier this year, this might be the next step in their fashion careers.

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