Kim Kardashian and Kanye West are confirmed to be the face of Balmain’s SS15 menswear campaign. Balmain’s creative director Olivier Rousteing about the new collaboration “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain”.
Kim and Kanye are trying hard to be taken seriously by the fashion industry. After a shoot for Vogue earlier this year, this might be the next step in their fashion careers.
