Majid Al Futtaim’s luxury flagship Mall of the Emirates wowed a crowd of style mavens and fashion enthusiasts with INTROPIA’s Spring/Summer 2016 runway presentation. The mall hosted the catwalk show to mark the opening of the fashion brand’s first standalone store in Dubai and to celebrate the mall’s Spring/Summer 2016 fashion campaign, aptly named SHINE.
Known for its luxurious atheistic that is designed for unique and real women, the show presented the season’s key trends and must-have pieces. Inspired by a romantic journey to India and the contrasts of urban and traditional Japan the collection offered clean, architectural shapes and rich textures using a wide range of colours. DJ Tala Samman was at hand, mixing the shows music set accompanying the models gracing the runway with her up-tempo cool beats. Front row seats were filled with prominent fashion bloggers and socialites, such as TV presenter Hilda Khalifa, the cities’ fashion press looked on with keen interest, while Ahlan!’s group editor Nadine Al Chaer led the event festivities as master of ceremony.
The 114 square meters store in the Mall of the Emirates’ central galleria, opened its doors on the 14th of February, with the brand’s Spring/Summer 2016 Collection. The space has been created in collaboration with the INTROPIA store design team and is the fifth store for the group in Middle East. INTROPIA is located in premium department stores and locations across the world, bringing original designs to women that allow personality to shine through. With the likes of Naomie Harris and Helena Christensen as fans of the brand, you cannot go wrong with one of the versatile pieces.
Location: Shop C03, Ground Floor, Mall of the Emirates, Galleria car park
For more information, please visit www.malloftheemirates.com!