Dubai-based C’est Moi!’s exquisite pieces by Rashmi Kumari have been sported by society’s most style conscious since its inception in 2007. The ethos behind the label was to perfect an always-flattering, timeless aesthetic that caters to the regions glamorous women, whatever their shape and size.
The fashion glossies bestow superlatives when describing collections; every piece exudes romance, sensuality and sophistication, as bold prints, bright colours and delicate embellishments are combined to create luxurious couture dresses. Socialistas jostle for space at the annual C’est Moi! January fashion show; a much-sought after invite that kick-starts the fashion calendar and enables the lucky few to gaze at beautiful couture.
C’est Moi! has experienced remarkable success in its 6 short years. The brand is currently distributed worldwide through elite retailers including Harvey Nichols UAE, , Bloomingdales UAE, Eye Candy (Oman), Sauce, Crean Jeddah to name a few, whilst remaining the go-to bespoke label for many a royal.
Rashmi Kumari, the driving force behind the label, is an industry veteran, having worked at the likes of Armani Prive, Pucci, Alice by Temperley and Matthew Williamson prior to opening her own maison. It’s no wonder that C’est Moi! won Fashion Designer of the year at Masala awards 2011 and Grazia’s Regional Designer of the year 2010. 2011 was equally full of accolades.